Google adwords-display PDF

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Exam Code: adwords-display
Exam Name: Google (Google Display Exam Practice Test)
Free One year updates to match real exam scenarios, 100% pass and refund Warranty.
Total Q&A: 221 Questions and Answers
Last Update: 2014-03-30

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NO.1 Jan has a Website selling shoes and socks online. She would like to use Google AdWords'
costperacquisition approach for her ads. If Jan uses this approach what must she also do?
A. Jan must also use Google Checkout.
B. Jan must be a preferred Google vendor.
C. Jan must use the Conversion Optimizer.
D. Jan must set her CPC maximum bids to a minimum of 25 cents.
Answer: C

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NO.2 Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the
past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough
conversion tracking.?
A. It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
B. It's the number of conversions that have happened from a video ad.
C. It's the conversion rate for ads in the Google Content Network.
D. It's the cost of conversions that have happened after a user saw Bob's ad online.
Answer: A

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NO.3 Allen is managing ads for his company and he'd like to include the ads in the Google Content Network.
Where does Allen configure automatic placements of ads in the Google Content Network for his
campaigns?C
A. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his
"Settings" tab.
B. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his
"Networks" tab.
C. Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his
"Settings" tab.
D. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his
"Opportunities" tab.
Answer: A

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NO.4 Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to
create a performance report for the overall campaign performance. What steps will Amy take to generate
this performance report?
A. Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll
select the Campaign Performance option.
B. Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign
Performance option.
C. Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign
Performance option.
D. Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the
Campaign Performance option.
Answer: B

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NO.5 Google has some very specific recommendations for planning a display campaign. According to Google,
what is the top recommendation for planning an effective display campaign?
A. Set your bids and budget.
B. Identify your goals.
C. Find your target audience.
D. Create your custom display ad.
Answer: B

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NO.6 In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser
may use. Which one of the following is NOT one of the three bidding strategies in the
Google Content Network?
A. Cost-per-acquisition bidding
B. Cost-per-month bidding
C. Cost-per-click bidding
D. Cost-per-thousand bidding
Answer: B

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NO.7 Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long
must Mary Jane's ad run before she can use this feature accurately?
A. 30 days
B. 60 days
C. 24 hours
D. 7 days
Answer: A

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NO.8 Which of the following tools will you use to identify potential ad group themes for your display
campaigns?
A. Google analytics
B. Google trends
C. Wonder wheel
D. Display ad builder
Answer: C

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NO.9 Google makes many recommendations for Google AdWords users for direct response campaigns.
One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay
when people click your ad. What other reason is valid for using the cost-per-click bidding?
A. If you want to be included in Google Content Network, you must use cost-per-click bidding.
B. If you are creating a display ad, you must use cost-per-click bidding.
C. If you want to include video overlays ads, you must use cost-per-click bidding.
D. If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
Answer: D

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NO.10 Which of the following tabs will you use to see and edit details of all the ad groups in your AdWords
account?
A. Ad groups
B. Campaign
C. Statistics
D. Status
Answer: A

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NO.11 Which of the following is one of the reserved media placements available on YouTube?
A. Play rate
B. Partner Watch Pages
C. Display ad builder
D. AdWords Auction
Answer: B

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NO.12 Examine the image given below:
What Google Tool is being used in the image above?
A. Google Wonder Wheel
B. Google Rich Media Ad Builder
C. Google Ad Builder
D. Google Ads Diagnostic Tool
Answer: C

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NO.13 Henry has created a video that he'd like to include in the Google Content Network. His video is a
demonstration of a product that he sells on his website. With this type of content, what type of video
advertising is Henry interested in using in the Google Content Network?
A. Overlay video ad
B. In-stream video ad
C. Click-to-play video ad
D. Video placement ad
Answer: C

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NO.14 Consider the image shown below:
What will happen if you click on the "history of soccer" link in the image?
A. You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.
B. Another line will branch out from "soccer" with related links to the "history of soccer" link.
C. The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be
created.
D. Google AdWords will display ads related to the "history of soccer" for this keyword.
Answer: C

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NO.15 Which of the following bidding strategies will you use if you are focused on a particular customer action,
such as leads or purchases?
A. CPA bidding
B. CPM bidding
C. Manual CPC bidding
D. Automatic CPC bidding
Answer: A

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NO.16 Which of the following is a Google property where display ads are eligible to appear?
A. MSN
B. YouTube
C. Wonder wheel
D. Yahoo
Answer: B

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NO.17 Jeffrey has an online store that caters to collectors of antique pins based on comic book characters.
His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which
of the following would be the best strategy considering Jeffrey's audience?
A. Use the Google Content Network for niche placements.
B. Use the Google Content Network with automatic placements based on hundreds of comic-book based
keywords.
C. Use Google AdWords for search marketing.
D. Use Google AdWords with hundreds of comic-book based keywords.
Answer: A

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NO.18 You are managing a Google AdWords campaign for a company. You launch a new display campaign.
In the first week of the campaign launch, you noticed a large number of clicksbut no conversions. Which
of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.
A. Increase bidding for successful sites.
B. Verify that your conversion code is set up correctly.
C. Evaluate performance of campaign regularly.
D. Check the ad creative and the landing page to make sure they are well matched.
Answer: B,D

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NO.19 Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the contextual
targeting?
A. The contextual targeting allows the business owner to target specific languages.
B. The contextual targeting allows the business owner to select keywords related to the products for sale
so his ads will show on related Websites.
C. The contextual targeting allows the business owner to target specific demographics.
D. The contextual targeting allows the business owner to insert ads into a series of related We bsites.
Answer: B

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NO.20 Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually
three ways to add managed placements to an ad group. Which one of the following is NOT one of the
three methods Fred can use to add managed placements to an ad group?
A. Manually adding
B. Browsing the Web for placements with the Google AdWords toolbar
C. Copying from the automatic placement table
D. Using the Placement tool
Answer: B

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Exam Code: adwords-search

Exam Name: Google (Google Search Advertising Advanced Exam Practice Test)

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NO.1 Beth runs a photography business and she wants to make certain, her advertisements only run in the
evening. How is this possible with Google AdWords?
A. Beth can pause and restart her ads whenever she likes.
B. Beth can use the ad scheduling tool to choose when her ads should appear.
C. Beth can use the conversion optimizer to indicate the hours she'd like to optimize her ad for
conversion.
D. Google won't automatically adjust when the ads are displayed.
Answer: B

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NO.2 Charlie sells merchandise online for movie products. His new line of products that he wants to
advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for
his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of
the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for
the exact match of Iron Man?
A. ("Iron Man")
B. {Iron Man}
C. +["Iron Man"]
D. -[Iron Man]
Answer: D

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NO.3 You are a Google AdWords professional explaining how your client should create a budget for their
Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible
value for the highest position of the ad. You explain that Google AdWords uses a combination of the
Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation.
Which of the following is the best description how Google AdWords determines ad ranks in search pages?
A. Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then
round off to the nearest cent.
B. Google AdWords will divide the Ad Rank of the average bid of all ads competing you ¯r e you rkeywords
by your Quality Score, then round off to the nearest cent.
C. Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then
round off to the nearest cent.
D. Google AdWords considers whoever bids the highest for a keyword and then that person moves to the
top of the order.
Answer: C

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NO.4 You are managing an AdWords campaign for your organization. You have two assistants who work
with you to manage several ads through the Google AdWords Editor. You'd like to leave comments to
items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to
respond to your queries. What's the correct path to leave a comment on an item in Google AdWords
Editor?
A. You can't leave comments directly on items in Google AdWords Editor. You can attach items, such
as .txt or .doc items to leave notes.
B. You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor
and click Add Comment at the bottom of the tab.
C. You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad
document (or any document in .txt format) and attach it to items.
D. You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor
and click Insert Comment from the Extras column.
Answer: B

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NO.5 Alice manages several AdWords accounts and she has three assistants who help with the management
of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords
clicks. The client reports that he thinks something is amiss with his account, and thinks someone has
changed the budget. How can Alice review any changes to the account and, if necessary, determine if
someone has made changes to the account's budget.?
A. Alice should use the Change History Tool.
B. Alice should use the AdWords API.
C. Alice should use the My Client Center.
D. Alice should use the AdWords Editor.
Answer: A

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NO.6 Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his
company, but the web address for his company is changing. He needs a way to quickly and accurately
edit the destination URL for his company's Google AdWords ads, without having to edit them each,
individually. What's the best way for Jerry to edit the entire destination domain for his company?
A. Because Google needs to approve destination URL changes, Jerry will have to use the online Google
AdWords editor, and wait for Google's approval.
B. Jerry can do this through Google AdWords editor and the Campaign Manager.
C. Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all
campaigns and then editing the domain URL for all campaigns.
D. Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the
Advanced URL Changes option
Answer: D

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NO.7 Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and
specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people
prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on
Tuesdays and Wednesdays. Is this possible?
A. No, Google AdWords can automatically change the bids, but only for seven-day increments.
B. Yes, Nancy can do this through Google AdWords' Demographic bidding.
C. No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
D. Yes, Nancy can do this through Google AdWords' Ad scheduling.
Answer: D

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NO.8 You are creating a new Google AdWords campaign for your company. What is the default setting for
new Google AdWords campaigns in regard to search sites and content network sites?
A. Your new campaign will only appear in the Google search results home page; you must opt into other
components of the Google Network.
B. Your new campaign will only appear in the Google Content Network.
C. Your new campaign is opted in to the entire Google Network: Google search, search partners, and the
Content Network with 'Relevant pages across the entire network' in the default.
D. Your new campaign will only appear in Google search results and search partners.
Answer: C

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NO.9 You're reviewing a campaign you've created for your company with your manager. The manager is
curious about the budget setting on the campaign's tab. What does the budget value mean?
A. It's the amount you're comfortable spending for Google AdWords each week.
B. It's the maximum amount you'll spend for one click on your ad.
C. It's the amount you're comfortable spending for Google AdWords each month.
D. It's the amount you're comfortable spending for Google AdWords each day.
Answer: D

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NO.10 Ivan has created advertisements for his online printing business. His ads have been running for two
months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see
the geographical information where his Google AdWords are being shown?
A. Ivan must create a Geographic Performance Report in his account.
B. Unless Ivan creates a location targeting ad, he won't see this information.
C. Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
D. Ivan must create an IP Address report, and then resolve the IP addresses to locations.
Answer: A

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NO.11 Google recommends that ad creators include a strong call to action phrase in their
advertisements. Which of the following is the weakest call to action phrase?
A. Call today
B. Click here
C. Buy
D. Purchase
Answer: B

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NO.12 Kelly has created two ad groups for her realty business in Ohio. In both ad groups, she's identified the
keyword 'Columbus Condos' for her ads. What problem exists within this scenario that could affect Kelly's
ads?
A. Kelly should not have keywords competing against one another.
B. Kelly should merge all the ads into one campaign so that her ads will show up twice in search results.
C. By having two ad groups with the same keyword, Kelly may pay considerably more for her ads
because the ads will appear twice in search results.
D. Kelly should only have one ad group, not multiple groups.
Answer: A

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NO.13 Gary is explaining the process of the Google Search Query to his manager. Gary states that the pages
that Google believes is important will show up higher in the organic search results. What term should
Gary actually use to describe the order of search results by Google?
A. Indexing Technology
B. Hypertext-Matching Analysis
C. PageRank Technology
D. Organic search listings
Answer: C

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NO.14 You have created several campaigns with Google AdWords for your clients. You are using the Manager
Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what
requirement does Google have in regard to the new budget and existing budgets that you manage?
A. Managed account budgets must be approved by two parties before the ad will begin display.
B. Start dates for new budgets can't overlap with other budgets that may already be set up for the
managed account.
C. Managed account budgets cannot exceed $100 per day.
D. Managed account budgets can't start and end on the same day for more than three managed
accounts.
Answer: B

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NO.15 John has started a new business that sells bumper stickers online. His primary advertising focus is
branding his business name, and getting as much exposure as possible on the Internet. John has hired
you to help him manage his Google advertising. Based on what you know so far, what approach would
you recommend to John?
A. SEM based on web content
B. SEO for good web content
C. CPM models
D. PPC models
Answer: C

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NO.16 Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but
he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize
his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google
Analytics report could Henry run, to help identify this trend and show optimization opportunities?
A. Top exit pages report
B. Site overlay report
C. Top landing pages report
D. Funnel visualization report
Answer: D

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NO.17 Paula has created a Google AdWords campaign for her company. She has created a good group of
keywords for her ads, and she's eager to get visitors to her site as soon as possible. Paula would like
Google to display her ads as often as possible, until her budget is reached. What type of delivery option
should Paula choose for her ads?
A. Instant delivery
B. Accelerated delivery
C. Click-cost delivery
D. Standard delivery
Answer: B

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NO.18 Mary has a Google AdWords account, and she feels that her Google AdWords aren't performing well.
Mary wants to make adjustments to her ad, to get more clickthroughs to her website. Which of the
following optimizations is likely to help Mary increase her clickthrough rate?
A. Mary should stop using an image ad and use a text ad only, in Google search.
B. Mary should focus on her website by adding content.
C. Mary should focus on ad quality and use negative keywords, to eliminate extra impressions.
D. Mary should create multiple campaigns, and track the performance of each campaign.
Answer: C

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NO.19 You manage multiple accounts for Google AdWords as part of your SEO business. You have two
assistants who help you manage the accounts through sub-My Client Centers. Because this part of your
business has been growing, you have hired a third assistant and created a third My Client Center. What is
the process of moving an account from one sub-MCC to the new sub-MCC?
A. From the top-level My Client Center, choose the name of the managed account you want to move and
then click Change Client Manager. Choose the sub-level MCC where the account should be moved to,
and then Save Changes.
B. From the sub-level My Client Center, choose the name of the managed account you want to move to
the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the
account should be moved to, and then Save Changes.
C. Accounts cannot be moved between sub-MCCs.
D. From the new sub-level My Client Center, choose the name of the managed account you want to move
to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the
account should be moved from, and then Save Changes.
Answer: A

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NO.20 Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the
billing summary titled 'Adjustment - Click Quality'. What does this line item mean?
A. Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.
B. Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad
beyond her given budget.
C. Nancy has been credited for clicks on her ad that didn't take visitors to her domain.
D. Nancy has been credited for clicks on her ad that were deemed invalid clicks.
Answer: D

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NO.21 You are working with your client to optimize their Google AdWords ad. Which targeting tool can you
use, to predict the average cost-per-click for your keywords?
A. Traffic Estimator
B. Keyword tool
C. Placement tool
D. Search Terms Report
Answer: A

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NO.22 You are investigating Google AdWords double-serving policy for a client. You learn that Google
AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn
that individuals advertising for themselves, or for their ownbusinesses, may only have a single AdWords
account. Does Google have any exceptions for the number of AdWords account a person can manage?
A. Yes, if you have two or more products to sell from the same domain, you can manage one Google
AdWords account for each product.
B. Yes, if you use a My Client Center account, you may have multiple accounts.
C. No. All Google AdWords participants can have just one Google AdWords account.
D. Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords
account for each domain.
Answer: B

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NO.23 Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is
interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks
at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?
A. Very high, Moderate, Low, Poor
B. Google does not reveal the Quality Score as it is proprietary information.
C. 1 to 100
D. 1 to 10
Answer: D

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NO.24 If you open your Google AdWords account and want to see instant insights into your account's
performance, where would you look?
A. Account Statistics
B. Reports
C. CTR
D. Google Analytics
Answer: A

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NO.25 You have created a report for you and your client, regarding several performance factors. You receive
an email asking you to download your report from the Report Center. Your report, as it turns out, is too big
for Google to email. What is the maximum size of reports in an email sent through Google?
A. 25MB
B. 2MB
C. 50MB
D. 66MB]
Answer: B

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NO.26 Terri has created a website for her web design business. Through her SEO efforts and good web
content, her site has reached the top position in Google's organic search results for certain keywords. On
her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use
this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?
A. Yes, Terri must add this phrase to her Google AdWords advertisements too.
B. No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords
advertisements.
C. No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.
D. Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her
site is directly affiliated with Google.
Answer: D

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NO.27 You have created a Google AdWords ad using the keyword [oil painting] for your advertisement.
Which of the following searches would most likely cause your ad to be displayed on Google?
A. Paintings in Oil
B. Oil Painting
C. Any phrase with the keyword oil painting, such as old oil paintings
D. Watercolor painting
Answer: B

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NO.28 Ronnie has created an image ad for her design business. When she searches Google, however, she's
not seeing the image ad displayed in the search results' sponsored links. Ronnie then creates a text ad for
Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again -
which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you
suspect that the image ad isn't showing in the Google Search results as part of the other ads?
A. Her image ad will only appear in the Google Content Network, not in Google Search.
B. Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
C. Her image is probably in a .gif format; images must be in a .jpg format.
D. Her image is probably too big to be used in the Google search listing.
Answer: A

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NO.29 Charlie sells merchandise online for movie products. His new line of products that he wants to
advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for
his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of
the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for
the exact match of Iron Man?
A. +["Iron Man"]
B. -[Iron Man]
C. ("Iron Man")
D. {Iron Man}
Answer: B

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NO.30 You are a consultant for a wedding photographer, and you're helping her with her Google AdWords
account. The photographer doesn't understand why her ad for the Google Network hasn't started
generating traffic yet. You explain that the ad has just been created, and that there are three qualifications
for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the
Google Network?
A. The ad must be prepaid for thirty days.
B. The ad must meet the partner requirements.
C. The ad must be opted into the Google Network.
D. The ad must be reviewed and approved.
Answer: A

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